Corporate brand marketers often are labeled internally as the “brand police.”  With years of first-hand experience at almost every place...

Target marketing and mass marketing represent two distinct approaches to reaching an audience. Each can have their own set of advantages...

In the context of a brand house, “having good bones" metaphorically refers to the foundational elements and underlying infrastructure...

Lately I have been thinking about the importance of listening – in both everyday life and in business. From the time we are children, we...

Identifying why your business is unique and potentially the only one in its category involves a combination of market research,...

From day one of my marketing career as an assistant brand manager in consumer goods, I learned the importance of a well-crafted and...